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Inbound Marketing: Content Marketing, Renamed

Every year it seems as though the terminology for online marketing changes. It was SEO, then SEM, then content marketing, and now inbound marketing. Every time the terminology changes, businesses look...

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Sometimes All You Need is a Page

Not long ago I visited Tahoe, and while I was there I thought to myself “hey, Tahoe is not far from Folsom, maybe I should try to market myself here more.” There are a lot of businesses in Tahoe and...

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Relationship Counselor and/or Therapist Website for Rent

Great Leap Studios is proud to announce the completion of www.rebuildarelationship.com. This website is currently for rent. It is focused on relationships, counseling, and marriage therapy. Currently...

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Orthopedic Surgery Content Writing and Digital Marketing

The back pain industry is booming. As Americans become less active and spend more time in front of their computers, there is a need for specialists in the spine and its surrounding muscles. Not only do...

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Are Location Pages Dead?

It was not long ago that location pages were one of the most valuable, most easily forgotten parts of SEO. It was something that we prioritized here at Great Leap Studios, because it helped overcome...

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What Do You Do if “Local” is Too Small?

I don’t live in a small town. Although Folsom is a suburb of Sacramento and has “only” 100k people, there is still a fairly thriving business community. If our only clients here at Great Leap Studios...

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Marketing Even When You Don’t Want To

In my travels, I meet a lot of small business owners that invest very little into marketing. It’s not that they’re against marketing necessarily – it’s that the core of their business uses some other...

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More Than Hits: Decreasing Visitors to Improve Conversions

There’s a pest control company in Virginia that contacted us about a problem they were having with conversions. They were receiving over 1000 hits a month (a lot for a local pest control company) and...

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Why Add an FAQ to Your Webpages

The majority of people today turn to the internet when they have a question. If your website has a small business, you want to provide all the answers your customers might need about your services or...

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How to Keep Your Local Business Website Up to Date with a Content Audit

When COVID started in 2020, you likely got onto your small business website and dutifully added information about your COVID-19 practices and how you are keeping your customers safe. Now, almost two...

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