Inbound Marketing: Content Marketing, Renamed
Every year it seems as though the terminology for online marketing changes. It was SEO, then SEM, then content marketing, and now inbound marketing. Every time the terminology changes, businesses look...
View ArticleSometimes All You Need is a Page
Not long ago I visited Tahoe, and while I was there I thought to myself “hey, Tahoe is not far from Folsom, maybe I should try to market myself here more.” There are a lot of businesses in Tahoe and...
View ArticleRelationship Counselor and/or Therapist Website for Rent
Great Leap Studios is proud to announce the completion of www.rebuildarelationship.com. This website is currently for rent. It is focused on relationships, counseling, and marriage therapy. Currently...
View ArticleOrthopedic Surgery Content Writing and Digital Marketing
The back pain industry is booming. As Americans become less active and spend more time in front of their computers, there is a need for specialists in the spine and its surrounding muscles. Not only do...
View ArticleAre Location Pages Dead?
It was not long ago that location pages were one of the most valuable, most easily forgotten parts of SEO. It was something that we prioritized here at Great Leap Studios, because it helped overcome...
View ArticleWhat Do You Do if “Local” is Too Small?
I don’t live in a small town. Although Folsom is a suburb of Sacramento and has “only” 100k people, there is still a fairly thriving business community. If our only clients here at Great Leap Studios...
View ArticleMarketing Even When You Don’t Want To
In my travels, I meet a lot of small business owners that invest very little into marketing. It’s not that they’re against marketing necessarily – it’s that the core of their business uses some other...
View ArticleMore Than Hits: Decreasing Visitors to Improve Conversions
There’s a pest control company in Virginia that contacted us about a problem they were having with conversions. They were receiving over 1000 hits a month (a lot for a local pest control company) and...
View ArticleWhy Add an FAQ to Your Webpages
The majority of people today turn to the internet when they have a question. If your website has a small business, you want to provide all the answers your customers might need about your services or...
View ArticleHow to Keep Your Local Business Website Up to Date with a Content Audit
When COVID started in 2020, you likely got onto your small business website and dutifully added information about your COVID-19 practices and how you are keeping your customers safe. Now, almost two...
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